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Yarn and Going to Hell - The Seoul crochet designer who wore our Orbit necklace

Seoul-based designer SunJi, founder of Crocheant, styles our Orbit Necklace whilst sharing the materials that inspire her, the story behind her bold slogan and a dream of hosting pop-ups abroad alongside fellow handmade brands.

Material as Muse

Both of our practices begin with raw materials: your crochet pieces and my jewellery - transforming them into ornamental objects. How do the textures, colours or shapes of your materials guide your creative choices?
I'm very aware of how much inspiration comes from materials. One of the starting points of my brand was a crochet bag inspired by a loosely unraveled satin ribbon.
I don't limit myself to yarn. I believe that any long fiber can be crocheted in some way, and that's where a sense of newness and uniqueness comes from.
Crochet, in particular, is built with just two elements - yarn and a hook - so the material plays an even more important role. Even when using the same technique, the choice of material can create a completely different mood.

Storytelling Through Design

The slogan you've chosen, 'GO TO HELL,' is bold. When you design something with such a strong statement, what story or feeling do you hope the wearer takes from it?

The "GO TO HELL" slogan started from a very personal place. At that time, I was quite exhausted and it felt like the good parts of me had disappeared. To hold onto that, I worked with lace, one of the most delicate crochet techniques, as a way of grounding myself. At the same time, I was drawn to the contrast between that delicacy and the bluntness of the phrase. That's why I initially released it only in black. As it received a lot of love, it naturally expanded into a wider range of colours.

Digital Connections

We first met through Instagram in 2024. How has sharing your work online helped you connect with other creatives? Instagram has been almost the only channel for me. It has helped a lot in that I can share my work and immediately see people's responses. What I didn't expect was how naturally it led to connections - people reaching out after seeing my work and new relationships forming from that. Those experiences have also given me the energy to keep going. Rather than setting a fixed direction, I'd like to continue letting these connections grow naturally, as they have so far.

Milestones & Dreams

For me, a milestone was seeing my work stocked at 10 Corso Como Seoul. Where would you most like to see your pieces worn or sold? Even now, I feel like I'm gradually achieving the things I once imagined, step by step. Someday, I'd like to host a small pop-up abroad. I think it would be even more meaningful to do it together with a brand that also works with handmade processes, like mine. I want to introduce Crocheant in different countries, and see how the work is naturally received in different environments.

Explore The Orbit